For over four decades, Weight Watchers has been a driving force to give people the tools, encouragement and support they need to lose weight successfully. Unlike fad diets, Weight Watchers won’t help you ditch a few pounds this week and gain it back next. The program sets you up for success from day one- building a firm foundation based on healthy choices and increasing the amount of activity in your life.

Holding true to its roots, Weight Watchers members attend weekly meetings with small groups. These weight loss support groups encourage dieters to use this like-minded community for support, accountability and education.  The meeting leader drives the meetings, holds confidential weigh-ins and provides education about eating nutritiously and appropriate exercise.
Keeping up with the times, Weight Watchers has an interactive Web site where members can sign up and access an even larger base of members to communicate with. There is a wealth of tools and resources available at the site, including 1500 recipes, weight trackers, journals, Weight Watchers Points tracker, tips for eating out, fitness instruction with videos, motivating articles from nutrition and fitness experts and so much more.

Part of Weight Watchers effort to continue increasing the value of the program to its members and continue to be a progressive brand- Weight Watchers has partnered with Applebee’s to put healthy, Weight Watchers-approved menu items in the restaurant; and also recently launching Weight Watchers for Men.
While anyone is encouraged to join Weight Watchers, this new program is specifically developed to concentrate on the unique needs of men. Men are less likely to count calories and points and are more likely to stick to beers, pizza and burgers. They’re also less likely open up in a group meeting setting like women. Weight Watchers for Men still uses points, and weekly group meetings- but the meetings are only attended by men and the recipes and points seem far more applicable to a male diet. So they can still cookout on the grill- just with healthier options.

Most people are used to counting carbs, calories and fat while dieting- but Weight Watchers revolutionized this process with the its Point system. Each food on a list of 30,000 is given a point value. This makes it much easier to track what you’re eating- without all the other counting- and eat foods that you love.
Even if this simplified, and proven, method of counting doesn’t trip your trigger, the Weight Watchers Core Plan might be more appropriate for your lifestyle. Instead of counting points, you’ll manage what you eat in a balanced, wholesome diet. You’ll eat foods like fresh produce, fish, lean proteins, whole grains and low-fat dairy.

You probably think such an established, reputable weight loss program with all of these offerings is going to cost you an arm and a leg- but it won’t. Part of Weight Watchers appeal is the affordability. You can start the 3 month program with Weight Watchers for $5/week. For what you’d pay at the drive-thru for one lunch- you could be paying for a proven, effective weight loss program that will set you up for success today, tomorrow and for life.

A driving force in dieting, and one of the world’s most successful weight loss programs, Weight Watchers continues to not only stay true to its roots, but after 40 years stands out as an innovative program.